Customer Counters for Larger Retailers and Shopping Malls
Customer counters are important for all retailers. Larger retailers have the added issues that smaller retailers don’t always have. For example, larger retailers often need to efficiently schedule their staff.
That is why we would typically recommend our RTC-P3 Retail Customer Counter for larger retailers because it saves the data in the 24-hourly increments. This allows for more detailed analysis of the customer traffic data.
Why is it important to analyze hourly traffic totals when scheduling sales staff?
Knowing your busiest days of the week is not enough to help you efficiently schedule your sales staff. You need more information. You need to have an electronic customer counting system, like our RTC-P3, because it saves the customer traffic data in the hourly increments.
Not only would you have access to the hourly increments for any given day, but you can also run reports for the day of the week. This can be extremely useful. For example, let’s say that you find that your traffic total is lower on Wednesdays. You can then look at hourly total for various Wednesdays and you may notice that the customer traffic drops off in late afternoon. If you were overlapping your day shift sales staff and your night shift sales staff during these hours, then you are simply wasting money. In this example, you can adjust your scheduling to perhaps start the night shift staff a few hours later on Wednesdays.
Why is it important for shopping malls to have a customer counter system that saves the traffic in hourly increments?
A system like our RTC-P3 Retail Customer Counter System is useful in mall environments so that the stores that leasing retail space in the shopping mall can be shown traffic figures in fine detail. It is not enough to simply let stores know of the daily, weekly or monthly traffic for the shopping mall. The stores would greatly benefit, and greatly appreciate when the shopping mall’s management goes to the effort of being able to show customer traffic figures in the hourly increments. Afterall, the stores that lease space in a shopping mall are the shopping mall’s customers. The shopping mall should be doing whatever it can to make sure that the owners and management of the stores leasing space are as happy as they can be.
What if a shopping mall or larger retailer doesn’t want hourly customer traffic totals?
Although we would strongly recommend the RTC-P3 Retail Customer Counter for our mall and larger retail customers, we have other options that may suit your needs as well.
An alternative to the RTC-P3 is our EPC-IRD1 Electronic Customer Counter (and optional EPC-IRDE Infrared Emitter, when needed). This customer counter system also senses customers with infrared beams, like the RTC-P3. However, the EPC-IRD1 system saves one single running total and does not connect to a PC. It can be powered via batteries or A/C power and is very easily installed.